JPDesign Anthropology is a graphic design and data visualization company that believes in harnessing the power of rational thinking and creative design to communicate complex concepts and produce designs that are uniquely yours. "Rational Thinking + Creative Design creates symbology that ties us emotionally to content." JP.
We specialize in identity design. In this fast paced hig technology world it is all about communicating your unique message. Your message may nvolve the communication of breaking scientifc information, company positoning or personal identity messaging we communicate your unique message through personalized logos, textiles and packaging, and infographics. This communication is made possible by understanding the your design anthropology. What are the roots of your message? Who do you need to communicate to? How does your audience percieve the message? It is through understanding the significance and nuences of these aspects of the communication process that determines how sucessfully the message will be heard. Rational thinking combined with design creativity facilitates the development of symbology that ties us emotionally to content.
At JPDesign Anthropology we believe that whether the message or intelligence that you are trying to communicate is symbology that is uniquely you, your company’s unique value position or current scientific trends, communication is achieved through a multi-dimensional approach, through the logical mind and through the senses.
“One eye sees. The other feels.”
Paul Klee
At JPDesign Anthropology we create unique, custom made one-of-a-kind graphic patterns for textiles and packaging that is tied directly to logos and iconography to achieve strong branding.
JPDesign Anthropology draws on the following expertise: Architecture; Art; Environmental Science; Graphic Design; Interior Design; Psychology.
We jokingly refer to this as trespassing across disciplines, but it is only by doing so that we understand humankind. No person is one-dimensional. There is a dynamic cocktail of anthropology and sensory experiences that contribute to the way each person perceives the world. It is only by understanding the elements in the cocktail that we can truly communicate. By understanding the meaning of anthropology we are able to discern the design (symbology) that resonates with the audience.
Anthropology
Anthropology is the study of mankind, past and present that draws and builds upon knowledge from social and biological sciences as well as humanities and natural sciences. It involves cross-cultural comparison over many years of the importance of context and place on our behavior.
Anthropology is a discipline that trespasses across multiple disciplines to understand the complexity of mankind, thus facilitating the formulation of solutions for human problems.
Why Design Anthropology?
Design Anthropology
Design Anthropology is the application of design that incorporates knowledge from multidisciplinary sources in understanding how our past, present, cross-culture and context influence or perception and ultimately our choices and solutions. Anthropology presents a wealth of information that companies can build on to ensure that their products/solutions meet the needs of their desired audience. It essentially opens the door for emotional branding.
