InfoGraphics (Data Visualization) is the portrayal of data in a format that conveys the desired message or information. It involves combining quantitative and qualitative data to communicate a message. Unlike a verbal presentation in which there is interaction of the presenter, for infographics document stands alone. The document needs to have the ability to captivate and communicate.
The main aim of infoGraphics is to get a large amount of information to the audience.
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The data needs to be presented in a way that it can be quickly and easily understood.
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The data must tell a strong story because the graphics have to tell the story for you. The reader has to read and digest the information on their own.
The way in which data is presented will determine what the audience is able to grasp. The layout forces the audience to form their own opinion (come to their own conclusion) and will ultimately determine what the audience “takes away”.
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