Design plays a major role in creating and building a brand. A design can illicit an intellectual conversation between the logical mind and our senses. Facilitating intellectual and emotional branding.
“One eye sees. The other feels”
Paul Klee
Design sets the intangibles apart.
It helps to identify your customers by clearly communicating a company’s unique value position. Effective identity makes intelligence visible embodying the intangibles such as emotion, context and essence that are important to the customers.
A brand should encapsulate the spirit of the customer and by so doing convey respect for the customer.
Why is branding important?
A brand is what tells people who you are; what you do; and why they should care. Graphic Design gives you the ability to tie all aspects of your company into its offereings. It helps to seamlessly communicate the "Big Story" of the company from its prodcut and information offereings to ito the inherent feeling it is trying to insill in the customer.
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